Over the years, the way CPA firms work and how their clients perceive them has greatly changed. The days when accountants were only limited to managing numbers for businesses and helping individuals with tax preparation are long gone. New times call for new roles, opportunities, and challenges for people running CPA firms.
So what can be done to manage a CPA firm in this modern age effectively? What are some of the challenges that accountants need to prepare for? What are some of the possibilities to help accounting firms accelerate their growth? Read this blog to learn everything about running a CPA firm in today’s age.

CPA Firms then and Now

The accounting industry relied on old-school technologies and mundane practices for a very long time. Even today, some firms have not embraced technological advancement. Such firms are soon going to be replaced and eventually become obsolete. The new era, particularly after the pandemic, has forced all businesses to rethink their strategies, and CPA firms are no different.

What to Do?

To make sure that your CPA firm is not one of the outdated ones and can generate revenue in this billion-dollar industry, start by embracing technology. The next areas to focus on are listed below.

Proactive Leadership

As clichéd as it may be, change begins from the top. To transform your CPA firm, leadership needs to change its vision and actions. From the clients approaching accountants to manage situations, proactively keeping a tab on clients to forecast financial health is the new norm for success. Similarly, leadership needs to encourage accountants who proactively take measures to facilitate clients.

Customer-Centric Approach

While generating revenues is the prime focus of any business, enterprises worldwide are building on customer experience for healthy bottom lines. CPA firms also need to take a customer-centric approach and offer services that add value to their client’s businesses. As an accountant, anyone can crunch numbers do something that makes your firm a resource for your clients.

Flexibility and Accessibility

Now, more than ever, businesses, employees, and clients need flexibility and accessibility in how they interact with a service. In such a situation, when COVID has forced most businesses to go remote or hybrid, leveraging technology such as cloud-based accounting software can add to the strength of your firm. This will allow your accountants and clients to collaborate in real-time, access information from everywhere, and continue with business as usual.

Secure and Agile Solutions

Another of the primary concerns of businesses worldwide is providing quick turnaround on projects and secure platforms to handle confidential data. CPA firms are best positioned to cater to these two essential needs and establish long-lasting relationships with clients.

Use practice management software such as AccountantWS and our secure online portals for agility and security. Get in touch today and revolutionize your modern-day CPA firm.